At pblasio & people, we create websites and web applications that mix thoughtful online strategy with emotionally engaging design. We help our clients create a web presence for their brand and business – one that easily informs, masterfully provokes, and looks great. We eat, sleep and dream our projects because we love our work and we love a good challenge.

WORK

After a few years (well, actually, 20) of web work, our projects have piled up. We’ve supported industries as diverse as healthcare, immigration, automotive, technology, financial services, and even chocolates – to name a few. While we can’t share all our work, here are examples to provide a snapshot of what we do.

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    WyGO

    Digital Strategy, Project Management, Architecture, Wireframes, Prototypes, UX/UI, Design, Messaging, Development

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    St. James Mortgage Corporation

    DIGITAL STRATEGY, ARCHITECTURE, UX/UI, DESIGN, MESSAGING, DEVELOPMENT, CUSTOM APPLICATIONS

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    ConnectedHealth

    PROJECT MANAGEMENT, DESIGN, MESSAGING

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    Issue Media Group

    BRANDING, ARCHITECTURE, WIREFRAMES, UX/UI, DESIGN, EMAIL TEMPLETE

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    ConnectedHealth

    DIGITAL STRATEGY, ARCHITECTURE, WIREFRAMES, PROTOTYPING, UX/UI, DESIGN, FLAT HTML DEVELOPMENT, 

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    emaginePOS

    DIGITAL STRATEGY, UX/UI, DESIGN, MESSAGING, DEVELOPMENT

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    ATA

    Digital Strategy, Project Management, Branding, Architecture, Wireframes, Prototypes, UX/UI, Design, Messaging, CMS, Development, Custom Application

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    PPG

    DIGITAL STRATEGY, ARCHITECTURE, WIREFRAMES, PROTOTYPING, UX/UI, DESIGN, DEVELOPMENT, CUSTOM APPLICATIONS

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    Nain Rouge

    brand identity, digitial strategy, , ux/ui design

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    Gayle’s Chocolates

    DIGITAL STRATEGY, PROJECT MANAGEMENT, ARCHITECTURE, WIREFRAMES, UX/UI, DEVELOPMENT, CUSTOM APPLICATION

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    Lawrence Technological University

    DIGITAL STRATEGY, ARCHITECTURE, WIREFRAMES, PROTOTYPING, UX/UI, DESIGN, STYLE GUIDE 

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    Automotive Redemption Program

    DIGITAL STRATEGY, ARCHITECTURE, WIREFRAMES, UX/UI, MESSAGING, DEVELOPMENT, CUSTOM APPLICATIONS, EMAIL TEMPLATES

SERVICES

Smart design and development of cross platform websites and web applications is what we do. This includes, but is not limited to, business needs analysis, digital strategy, online brand translation, responsive design and development, content development, search engine optimization, website and campaign analysis, project management, and on-going maintenance and enhancement planning.

PROCESS (in a nutshell)

We can be a pair of hands when needed, but we typically work as a badged employee for each client cultivating a sense of ownership towards achieving their organizational goals and objectives. Discovering is essential. Every project starts with answering the question the big question “Why are you doing this?” and the answer to this question feeds into the  plan to develop an online, offline, or closed application that we’ll all be happy with. When we know where we’re going, then we focus on ways to get there – and there are always options. So, when we  design a solution we factor in the answer to the big question and mix in what we know about the brand, the audience; and business & customer objectives. These bits on information contribute towards identifying supporting technical requirements and to frame out site content and design. It all comes down to outcomes in the end and the success of any website or application is rooted deeply in the ability for people to be able to use it. Meaning? That when we  build it, it’s built for the kind of devices that the target audience are likely to use to view it, content is organized in a manner that seems familiar to them, and the design makes consumption effortless. Once we’re ‘out there’ and  launched we have the option to see how things are going, to  monitor & improve what we’ve developed, using traffic analysis, user feedback and other methods to enhance the customer experience and support the organization’s bottom line.

TESTIMONIALS

About Us

pblasio & people came about in 2001 after the the dot-com bubble popped. The internet darling company Patrick worked for went under so he hung his own shingle after 15 years of working for others, learning the good, bad and ugly. Having worked together in the past, Theresa came aboard in 2008 and helps steer the ship.

Located in metro-Detroit, pblasio & people defines, designs and builds websites that help clients build business and strengthen their brands. We ask hard questions, and then ask more. We want to know our customer’s business intimately so we can get it right. As a small group of online craftspeople, we have plenty of computer smarts and creativity, but our work vibe is informal and easy going. That said, it’s our job to maintain the iron triangle: scope, schedule and budget.

Patrick’s expertise draws on his combined traditional and interactive pursuits. His unique background brings modern thinking tempered with traditional best practices to a customers marketing and advertising approach.

Theresa’s digital experience includes managing back-end application development projects to initiatives packaged with integrated online strategy, creative, analytics advertising, information architecture, engineering, quality assurance and on-going vision planning and maintenance.

Contact Us

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WyGO

Marketing site presence for delivery services using electric vehicles.

DIGITAL STRATEGY, PROJECT MANAGEMENT, ARCHITECTURE, WIREFRAMES, UX/UI, DESIGN, MESSAGING, CMS, DEVELOPMENT

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ST. JAMES MORTGAGE CORPORATION | MODERNIZE

Directive: Replace a dated, template-based website from nineteen ninety-two with a modern, simplified, responsive site that allows the organization to reflect current rates outward, provide access to customer tools, and a quick and comprehensive contact vehicle for prospects and current customers.

DIGITAL STRATEGY, ARCHITECTURE, UX/UI, DESIGN, MESSAGING, DEVELOPMENT, CUSTOM APPLICATIONS
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CONNECTEDHEALTH | PRINT

Where would we be without print? Explore a few print pieces in our portfolio showcasing high-profile print collateral.

PROJECT MANAGEMENT, DESIGN, MESSAGING

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ISSUE MEDIA GROUP

Over 50 Publications and growing.

BRANDING, ARCHITECTURE, WIREFRAMES, UX/UI, DESIGN, EMAIL TEMPLATE

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CONNECTEDHEALTH | PRIVATE EXCHANGE UI

Objective: collaborate with a private exchange provider to create a user interface that will reduce gaps in consumer understanding, increase acquisition of right-sized health and financial products and improve consumer application-to-commitment conversions.

DIGITAL STRATEGY, ARCHITECTURE, WIREFRAMES, PROTOTYPING, UX/UI, DESIGN, FLAT HTML DEVELOPMENT, 

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EMAGINEPOS | WEBSITE

A responsive and long landing page-style website puts mobile users first. Visitors can quickly thumb through site content on any device.

DIGITAL STRATEGY, UX/UI, DESIGN, MESSAGING, DEVELOPMENT

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ATA TELEHEALTH CONFERENCE (2020-23)

After working on The American Telemedicine Association brand site, the ATA partnered with us to define, design, build and maintain their Telehealth Conference Website.

DIGITAL STRATEGY, PROJECT MANAGEMENT, BRANDING, ARCHITECTURE, WIREFRAMES, UX/UI, DESIGN, MESSAGING, CMS, DEVELOPMENT, CUSTOM APPLICATION

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PPG | SALES AND MARKETING TOOLS

DIGITAL STRATEGY, ARCHITECTURE, WIREFRAMES, PROTOTYPING, UX/UI, DESIGN, DEVELOPMENT, CUSTOM APPLICATIONS

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NAIN ROUGE WINE | LAUNCH

Collaborate with Woodberry Wine to create an online launch pad for Woodberry Wine’s first private label, Detroit theme wine Nain Rouge Red. Core components include on and off line assets, be executable on a tight timeline and incorporate marketing strategies that their internal staff could maintain over the course of the campaign./p>

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GAYLES CHOCOLATES

We are no longer working on this marketing endeavor, but Gayle is still using one of our favorite custom builds, the Truffle Configurator.

DIGITAL STRATEGY, PROJECT MANAGEMENT, ARCHITECTURE, WIREFRAMES, UX/UI, DEVELOPMENT, CUSTOM APPLICATION

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1-LTU-logo-feature
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Lawrence Technological University

DIGITAL STRATEGY, ARCHITECTURE, WIREFRAMES, PROTOTYPING, UX/UI, DESIGN, STYLE GUIDE 

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AUTOMOTIVE | REDEMPTION PROGRAM

Online registration component for direct mail program for users to provide their test-drive experience. In return, the users where rewarded with a gift card.

DIGITAL STRATEGY, ARCHITECTURE, WIREFRAMES, UX/UI, MESSAGING, DEVELOPMENT, CUSTOM APPLICATIONS, EMAIL TEMPLATES

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