At pblasio & people, we create websites and web applications that mix thoughtful online strategy with emotionally engaging design. We help our clients create a web presence for their brand and business – one that easily informs, masterfully provokes, and looks great. We eat, sleep and dream our projects because we love our work and we love a good challenge.

WORK

After a few years (well, actually, 20) of web work, our projects have piled up. We’ve supported industries as diverse as healthcare, immigration, automotive, technology, financial services, and even chocolates – to name a few. While we can’t share all our work, here are examples to provide a snapshot of what we do.

  • WyGO

    DIGITAL STRATEGY, PROJECT MANAGEMENT, ARCHITECTURE, WIREFRAMES, UX/UI, DESIGN, MESSAGING, CMS DEVELOPMENT

    WYGO   |   Marketing Site

    Design and build a fun marketing site presence for delivery services using electric vehicles.

  • St. James Mortgage

    DIGITAL STRATEGY, ARCHITECTURE, UX/UI, DESIGN, MESSAGING, DEVELOPMENT, CUSTOM APPLICATIONS

    ST. JAMES MORTGAGE    |  Marketing Site + Branding

    Directive: Replace a dated, template-based website from nineteen ninety-two with a modern, simplified, responsive site that allows the organization to reflect current rates outward, provide access to customer tools, and a quick and comprehensive contact vehicle for prospects and current customers.

  • GAYLE’S CHOCOLATES

    DIGITAL STRATEGY, ARCHITECTURE, WIREFRAMES, PROTOTYPING, UX/UI, DESIGN, CUSTOM APPLICATION DEVELOPMENT, MAGENTO DEVELOPMENT

    GAYLES CHOCOLATES   |   Marketing / eCommerce Site

    We are no longer working on this marketing endeavor, but building the Truffle Configurator had to be one of the funniest projects we got to work on.

  • Issue Media Group

    DIGITAL STRATEGY, ARCHITECTURE, WIREFRAMES, UX/UI, EMAIL TEMPLATES, DESIGN, BRANDING, STYLE GUIDE, INFOGRAPHICS

    ISSUE MEDIA GROUP   |   News Publication Application + Branding

    One of our first clients, we help IMG define, design, and build their custom publication application. And sometimes we get to step in and help with new publication branding.

  • American Telemedicine Association

    DIGITAL STRATEGY, ARCHITECTURE, WIREFRAMES, PROTOTYPING, UX/UI, DESIGN, CMS DEVELOPMENT, CUSTOM DEVELOPMENT + API WORK

    ATA   |  Marketing Site + Branding

    Define and build an evolving informative site for the ATA’s annual conference in the telehealth industry space. (2019 – 2023)

  • emaginePOS

    DIGITAL STRATEGY, UX/UI, DESIGN, BRANDING, MESSAGING, DEVELOPMENT, EMAIL TEMPLATE, STYLE GUIDE

    EMAGINEPOS   |  Marketing Site + Branding

    A responsive and long landing page-style website puts mobile users first. Visitors can quickly thumb through site content on any device.

  • Woodberry Wine

    BRAND IDENTITY, DIGITAL STRATEGY, SOCIAL MEDIA POSTS, DESIGN

    Woodberry Wine   |   Nain Rouge Wine Launch

    Collaborate with Woodberry Wine to create an online launch pad for Woodberry Wine’s first private label, Detroit theme wine Nain Rouge Red. Core components include on and offline assets, be executable on a tight timeline and incorporate marketing strategies that their internal staff could maintain over the course of the campaign.

  • LAWRENCE TECHNOLOGICAL UNIVERSITY

    DIGITAL STRATEGY, ARCHITECTURE, WIREFRAMES, PROTOTYPING, UX/UI, DESIGN, STYLE GUIDE

    LAWRENCE TECHNOLOGICAL UNIVERSITY   |  Web Presence

    A push to bring the university and its 5 colleges under a single UI and other site enhancements. (currently in progress)

  • ConnectedHealth

    DIGITAL STRATEGY, ARCHITECTURE, WIREFRAMES, PROTOTYPING, UX/UI, DESIGN, STYLE GUIDE, FLAT HTML DEVELOPMENT

    CONNECTEDHEALTH   |   PRIVATE EXCHANGE

    Objective: collaborate with a private exchange provider to create a user interface that will reduce gaps in consumer understanding, increase the acquisition of right-sized health and financial products and improve consumer application-to-commitment conversions. An interactive map provided users an insight into providers and estimated costs.

  • InHouse Marketing

    DIGITAL STRATEGY, ARCHITECTURE, WIREFRAMES, UX/UI, MESSAGING, DEVELOPMENT, CUSTOM APPLICATIONS, REPORTING, EMAIL TEMPLATES

    InHouse Marketing   |    Automotive Incentive Programs

    Online registration component for direct mail program for users to provide their test-drive experience. In return, the users were rewarded with a gift card.

  • Freckles

    2007 - 2023

    Freckles

    Office Mate

  • Institute of Gerontology, WSU

    DIGITAL STRATEGY, ARCHITECTURE, WIREFRAMES, PROTOTYPING, UX/UI, DESIGN, CMS + CUSTOM APP DEVELOPMENT

    INSTITUTE OF GERONTOLOGY, WSU   |   OLDER ADULT NEST EGG

    Older Adult Nest Egg was created to combat the financial exploitation of older adults. Initially, the site housed a single assessment tool validated and developed by Dr. Lichtenberg for a pilot program with Michigan Adult Protective Service workers. Since its inception, we released 5 additional tools with accompanying certification modules, enhanced our reporting features for administrators, and broadened the user scope. Currently, 1000’s of professionals have used the tools globally, including financial planners, attorneys, psychologists, bankers, investment managers, insurance agents, accountants, and law enforcement officers. Our latest assessment tool launched has helped thousands of seniors determine their risk of being a victim of financial exploitation

  • PPG

    DIGITAL STRATEGY, ARCHITECTURE, WIREFRAMES, PROTOTYPING, UX/UI, DESIGN, CMS + CUSTOM APP DEVELOPMENT

    PPG   |  Waterborne Product Portal + Wall Chart Builder

    The Waterborne portal is used to promote and educate PPG customers on the benefits of water-based products. The Wall Chart Builder is for PPG Refinish body shops to customize the products they use for each phase of the painting process. The body shop was then able to download a high-rez file and take it to a printer for a poster-size printout.

  • Bosch

    DIGITAL STRATEGY, ARCHITECTURE, WIREFRAMES, UX/UI, MESSAGING, DEVELOPMENT, CUSTOM APPLICATIONS, REPORTING

    Bosch   |   Ad Builder

    The client was getting requests from around the country for community support ads. (We called them small space ads). Working with the Bosch print designer, we defined a web based Ad Builder application to let Bosch employees create their own ads. We pre-built 9 themed ads; each ad is available in 4 sizes and in color or black & white. We provided an area for the client to add custom copy using the Bosch corporate font. When done, a hi-resolution PDF was downloaded and provided to the end client.

  • ConnectedHealth

    PROJECT MANAGEMENT, DESIGN, INFOGRAPHICS

    CONNECTEDHEALTH   |   PRINT

    Where would we be without print? Explore a few print pieces in our portfolio showcasing high-profile print collateral.

  • Gongos

    DIGITAL STRATEGY, ARCHITECTURE, WIREFRAMES, UX/UI, MESSAGING, DEVELOPMENT, CUSTOM APPLICATIONS, REPORTING

    Gongos   |   Executive summary report

    We created an online executive summary report system that researchers can utilize to create executive summary reports designed to complement deep dive research briefs. The online executive summary reports provide customers with a new offering that presents a cut of detailed report findings that is easier to consume, is more interactive, and can be shared more readily with other stakeholders who have a greater need for key findings and outcomes vs. the nitty gritty details.

    The target for the app is a tablet. On the RESEARCH area of the screens, the tiles would flip or expand depending on the data populating the tile.

SERVICES

Smart design and development of cross platform websites and web applications is what we do. This includes, but is not limited to, business needs analysis, digital strategy, online brand translation, responsive design and development, content development, search engine optimization, website and campaign analysis, project management, and on-going maintenance and enhancement planning.

PROCESS (in a nutshell)

We can be a pair of hands when needed, but we typically work as a badged employee for each client cultivating a sense of ownership towards achieving their organizational goals and objectives. Discovering is essential. Every project starts with answering the question the big question “Why are you doing this?” and the answer to this question feeds into the  plan to develop an online, offline, or closed application that we’ll all be happy with. When we know where we’re going, then we focus on ways to get there – and there are always options. So, when we  design a solution we factor in the answer to the big question and mix in what we know about the brand, the audience; and business & customer objectives. These bits on information contribute towards identifying supporting technical requirements and to frame out site content and design. It all comes down to outcomes in the end and the success of any website or application is rooted deeply in the ability for people to be able to use it. Meaning? That when we  build it, it’s built for the kind of devices that the target audience are likely to use to view it, content is organized in a manner that seems familiar to them, and the design makes consumption effortless. Once we’re ‘out there’ and  launched we have the option to see how things are going, to  monitor & improve what we’ve developed, using traffic analysis, user feedback and other methods to enhance the customer experience and support the organization’s bottom line.

 

CLIENTS

TESTIMONIALS

pblasio&people took our complicated web-based immigration application and reworked it into a more intuitive and visually pleasing experience for our clients. After that, we commissioned him to develop our identity and marketing site.

Jeff West OWNER, LLS INTERNATIONAL

Our product & technology team has worked with pblasio for several years. Through concept & design brainstorming, application prototyping, creative asset development and delivery they’ve contributed significantly in helping to animate some of our most important strategic initiatives. They are valued partners, great team members, and good people.

Jen Glaeser VP PRODUCT & TECHNOLOGY, CONNECTEDHEALTH

As a developer and entrepreneur, I’ve been amazed at the depth of knowledge and curiosity at pblasio&people. I’m continually impressed at the creative focus they apply to web development, digital strategies, social media, mobile applications and holistic design solutions.

Mark Walz FLUENT CONSULTING

Patrick and Theresa bring a high level of professionalism and creativity to every project we throw their way. The entire team is always willing to jump in and ensure we deliver the best print and web design products to our clients.

Jeff Hyman MARKETING & COMMUNICATIONS DIRECTOR, CONNECTEDHEALTH

We have turned to pblasio for our design needs for over 10 years. In that time, they have developed dozens of logos, icons and infographics, and defined the look and feel of over 30 online publications that have similar frameworks but unique brands. From start to finish, the pblasio team brings creativity and drive resulting in top notch design work that our readers and clients praise time and again.

Brian Boyle CO-FOUNDER OF ISSUE MEDIA GROUP

Our web development company’s task was to build a custom CMS for Delphi, a multi-billion dollar auto supplier. We have the developers and the creative team; what we were missing was someone who understood both and could develop a strategy in a visual format for the client, our project manager, developers and creatives to follow. Patrick did that and more. He developed wireframes from a user’s standpoint, so our creative team only needed to ‘color it all in’.

Allison Gabrys SENIOR PROJECT MANGER, I33

Back in 1996, we worked together on the General Motors first true website. Patrick was lead information architect and designer, and his understanding of form and function for the web was well beyond most people. It’s been over 20 years and we are still working together.

Grady Avant DIGITAL STRATEGIST, AVASIO

ABOUT

Located in metro-Detroit, pblasio & people defines, designs and builds websites that help clients build business and strengthen their brands. We ask hard questions, and then ask more. We want to know our customer’s business intimately so we can get it right. As a small group of online craftspeople, we have plenty of computer smarts and creativity, but our work vibe is informal and easy going. That said, it’s our job to maintain the iron triangle: scope, schedule and budget.

  • Patrick’s expertise draws on his combined traditional and interactive pursuits. His unique background brings modern thinking tempered with traditional best practices to a customers web applications and marketing approach.

CONTACT